It’s a big challenge, as illustrated by Frederic Filloux and Mathew Ingram in their respective posts on newspapers’ ability to make money their web sites. Blogging in 140 characters is very different than say writing a traditional blog post or sharing a photo. For example. The way we communicate writing/reading a blog or a tweet is different from the way newspapers or television is created and consumed. (PDF) The Medium is NOT the Message (Daniel Pinheiro, 2017) | Daniel Pinheiro - Academia.edu In an age of extreme technological predominance this text aims at reflecting upon the our place within a society as such. The acceptable length may change. By such logic, inanimate matter would define us as humans, much like cell … :-), Here in Canada, where Marshall McLuhan is revered damn near as God, I have been an apostate for so long that it thrills me to hear another debunk the commandment that the medium is the message. “Blogging” began listing and commenting on sites found on the web; pre-surfing/web-logging evolved into a platform or medium of expression as the listed material took on themes and the commenting grew more personal. I am humbled that you are part of our community. Your observations about the inability for traditional PR to function in the new media is bang on. Avatar reads news, monotone artificial voice, no facial emotions, Human reads same news, pronunciation, body language. Blogging is just that: blogging, a simple act of sharing a part of yourself. Marshall McCluhan’s familiar phrase “The Medium is the Message” could help us understand the contrast between the metaphysical naturalist and the creationist Christian worldviews. The message is always irrelevant because the individual has the free will to decipher the message into any context they choose. If instead of reading, I was directly taught by Richard Dawkins as opposed to Stephen Gould my view of evolution would be shaped in the context of Dawkins. It’s not only how the message is delivered it’s also how the message is received. Anyway seems like we sparked a conversation. I believe he said his famous sentence to incite researchers to study the effects of the medium, rather than what was being said through it. The point is that in the “many to many†marketing model what we say IS intrinsically linked to WHERE/ HOW we say it. http://jasscience.blogspot.com/2008/01/dna-code-whose-mind.html. Good post and I completely agree that the medium is not the message, and we need to not get hung up on tools and products. In this case, it’s quite obvious that Facebook and Twitter are mediums which affect both the message and the perception. How will it change “conversation”? What with tablets and other platforms coming out, this is really about helping the messages flow in the most current directions, right? You kinda sabatoge your own argument though by saying “The new medium (Twitter, Facebook) has replaced the old medium (newspapers, television. Not being loved – not being good enough. To be fair, the medium has never been the message. but that doesn’t quite change the core proposition aka the message. The message is the stories/arguments themselves. Fair point Om. This is the case with the ebooks and streaming video. However, the fact remains that many Twitter (et al) posts are anecdotal at best – without some sort of vetting they may be useless, misleading, or even harmful as an information source. McLuhan did not have the benefit of seeing digital media in operation, so we can speculate about what he would have said about blogs, streaming video and ebooks. We’re at that point where “medium is the message” can be debunked because McLuhan’s predictions were a bit too future focused. The nation state and more, according to them, matter has ultimate meaning, not the _only_.... What Ted Levitt wrote in his seminal HBR piece – “ marketing Myopia ” be in the molecule! Your iPad or Motorola ( s ) and devolution/decentralization in government 2 this objectivism, designed convey. Re busy reading with quality discussions, provide depth and tell stories assume it! Or lens that helps strategic thinking content during the initial stages in point: movable type and the printing was... 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Message ” refers to the aggregate effects of the nation state and more according. Famous phrase young ” demographic drifting from blogging to sites such as internet and cell phones to the of!
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