I love tradition, I love a show, but there are only a few hundred that can be there,” he shrugs. to shop! It’s a bit early for us right now as a brand probably but the beauty world really is fascinating to me and I would love to explore what Ludovic de Saint Sernin means in terms of beauty. For some, a knitted jockstrap might not be an everyday staple, and yet this is exactly what Parisian-based Ludovic de Saint Sernin has managed to evolve an entire brand around. LdSS: We first launched @ludovicdesaintserninx with a shoot I did with Thomas Giddings in Fire Island last year featuring my first swimwear collection modeled by my friends Dylan and Quinton. LdSS: It’s hard to chose just one! An LVMH Prize Finalist, Ludovic de Saint Sernin is one of Paris’s must-see newcomers. Simon's Takeover of Taubman, What the Future Holds, Exhibition of Jean Paul Gaultier Wedding Gowns Opening in Belgrade, Launchmetrics Acquires Chinese Influencer Analytics Platform Parklu. Open your wardrobe to Ludovic De Saint Sernin on sale now at Farfetch. I think I want it to be all about beauty! By subscribing, you agree to our “It impacted our business in the best way,” he declares. LdSS: It was a really dreamy childhood growing up in Africa. So that’s something to look forward to in my January show. LdSS: I absolutely adored my time at Balmain, it was my first fashion family. “But today it totally makes sense for me to do that. “You’re showing six months of work on people that are just walking.”. Of all the fashion survival lessons that are being learned right now, he stands for the inimitable virtue of the small and the authentic. So what if it was late October before he revealed his full spring collection? “We took it into our own hands—literally shooting the collection at home on iPhone, on my boyfriend, and it sold really well. LdSS: Yes! Selecting one of the suggestions will take you to results within menswear. Ludovic de Saint Sernin has a riveting account of how his fortunes turned when retailers canceled his orders as the pandemic rolled in. Get all the top news stories and alerts straight to your inbox. Review of Ludovic de Saint Sernin Spring 2021 Fashion Collection. Enjoy express shipping. “I remember when I started to research on Instagram and [was] taking screenshots of what I liked, and it not being taken seriously,” he says. That was so much fun! How did that experience come about? I have been the biggest fan since the first time I heard her songs and immediately became obsessed!!! LOVE: What is something no one knows about you? And Icy has meant so much to me this summer on a personal level, seeing Kim wearing the Aquamarine Swarovski Crystal Drops Swan Dress was EVERYTHING! There’s also the idea of “giving the community what it wants,” which is clearly—crystal-clearly—the hedonistic, sensational, young-body dressing that de Saint Sernin has cleverly honed these past three years. I love the idea of mixing pornography with art and fashion. Wouldn't want to start a feud with her! I can’t wait! The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. All three are both poetic and NSFW! 113.6k Followers, 444 Following, 1,554 Posts - See Instagram photos and videos from Ludovic de Saint Sernin (@ludovicdesaintsernin) For some, a knitted jockstrap might not be an everyday staple, and yet this is exactly what Parisian-based Ludovic de Saint Sernin has managed to evolve an entire brand around. More seriously, it did shape me to be more open minded and curious about the world. So I took a risk and left the company and just started working on what would become my debut collection and it felt so liberating! A "celebration of the body, of love and elegance", de Saint Sernin's gender-fluid collections have captured the attention of industry heavyweights the likes of Rick Owens and Olivier Rousteing, his former boss while working in the embellishments and textiles department of Balmain. “Sometimes with bigger brands, there’s such a distance that people can take it as snobby, or not being human or whatever,” he observes. I met some of my best friends there and learnt so much working for Olivier. When your community shows up like that, it’s really inspiring. LdSS: The sexiest gift I have ever received is on my living room wall, it’s a gorgeous black and white photograph from Bob Mizer of a naked boy in a shower, he’s looking back over his shoulder with kinky eyes while showing off his bum! Being a designer you’re constantly looking to be fed with inspirations and beauty, so curiosity is key. When we did the egg we were thinking about the best way to show it and I thought about Matt and knew he would be the perfect guy to show sex in a way that’s hot yet delicate. LOVE: What does the next decade hold for Ludovic de Saint Sernin? LOVE: What's the sexiest submission you've ever received? Do you feel like your clothing has a gender-specific audience? So this fervent following was also his muse this season, giving the designer a bottomless well of visual inspiration. Why did you feel a need to separate it from your main account? LdSS: Omg!!! Do you think porn/sex has changed with the introduction of internet subscription services like OnlyFans and JustForFans? Sexy, fun and erotic, but above all beautiful, the 29-year-old designer is now preparing for his second show on the official Paris Men's schedule following his SS20 debut of transparent organza suits, impossibly low-cut trousers and that freshly wrapped, knitted towel that sent many fashion osbservers into a frenzy. Okay, the results are in for the name by followers suggested and I think my favorite answer is The Saint Sinners. In the meantime, they’d had a fashion film romance in June, and a Paris pop-up during the women’s collections in September, a format de Saint Sernin had chosen over a show to allow for in-person interactions. Joking! Let me actually ask my followers directly on Instagram Stories right now and see what they say. Selecting one of the suggestions will take you to results within kidswear. So you’ll find content produced by the brand showcasing the briefs but also gorgeous submissions from photographers, models, artists, and followers. Add to that a dash of bedazzled and cropped sportswear as well as a four-piece capsule adorned with sensual drawings by Jack Taylor Lovatt, a London-based illustrator he met over Instagram (where else? LOVE: If there was anyone else in the world who you could dress, who would that be? I wanted to create a place that would be a celebration of sex, love and freedom. I was gagging when this came out! ), and the overall lineup ended up feeling both iconic Nineties and pitch-perfect for now. Ludovic De Saint Sernin - Broken Heart Gold-plated Brass Pendant Necklace - Mens - Gold, Ultimate Disney Classic Charm Bracelet Featuring 37 Disney Characters, Sparkling Elevated Heart Jewelry Gift Set - Size 45 cm, Moments Snake Chain Slider Bracelet - Size 11.0 inches, Moments Heart Clasp Snake Chain Bracelet - Size 7.5 inches, Mens 9.5mm Curb Chain Necklace in Stainless Steel with Yellow Ion-Plate - 24, I Love You to the Moon and Back Daughter Pendant Necklace, Logo Pavé Circle Collier Necklace - Size 17.7 inches, Disney Dumbo and Mrs. Jumbo Elephant Charm, Original Christmas gift ideas for those who have everything. Choose from 100s of pieces of Ludovic De Saint Sernin clothing & accessories at amazing prices. LdSS: It wouldn’t be a secret anymore if I told you! Please fill out this field with valid email address. It’s really fun! Making this Fall 2020 collection his fourth. The idea for it, he says, came from “an American friend who sent me an image, randomly.” Even in the midst of the pandemic, the confidence of de Saint Sernin’s dynamic of youthful optimism, backed up by his tangible pragmatism, should keep fans flocking. That was the starting point for the spring collection—to thank the community for basically saving the brand from going down. Maybe by the time the interview is over we’ll have our answer! There’s an ability to expand his world via laser-sharp focus on products and symbols—the eyelet-fly jeans device, the jersey pajamas, the tiny halter pieces, the consistent display of naked torso—that puts his talent for a red-hot item in the same sort of category as that of Simon Porte Jacquemus or Jonathan Anderson. “The idea was to identify what they wear, which is these little crop tops and jeans, with lacing around the waist; the shorts they wear. And here we are, 2 and a half years later, working on my sixth collection and about to show for the second time on the official calendar of Paris Men’s Fashion Week! But if I had to chose, I would say probably the video from @serserserserserserserserser___. Privacy Policy and I love that question, I feel like only pop stars have a name for their followers but hey why not?! “But for younger designers who really embody our brands, that is our luck.”. "It represents a return to beauty through the lens of sensuality... so yes, it's sexy but in the most tasteful way possible," he says, reflecting on a year that also saw the blossoming of de Saint Sernin's mysterious, private Instagram account, @ludovicdesaintserninx, a platform he uses to celebrate sex, love and freedom. gender But recently I have been wanting to inject more specifically women’s pieces in the line up as I happily discovered that more and more women want to be LdSS girls! LOVE spoke to the emerging designer in the lead up to Paris Men's Fashion Week on his West African upbringing, his ventures into cam boys and sex toys, and the sexiest gift he's ever recieved. For one thing, it makes far better sense to him to slow-release his controlled, linger-worthy studio photographs instead of throwing it all out there to be caught in the ephemeral space of a fashion show. I actually thought of the Swan Dress from my last collection and it was absolutely perfect for her! Shop Ludovic De Saint Sernin on sale at Farfetch now. Belgian designer a 27-year-old presented his latest show since launching his namesake in 2017. 41.3k Followers, 123 Following, 431 Posts - See Instagram photos and videos from Ludovic de Saint Sernin X (@ludovicdesaintserninx) Can you tell us more about that experience and combining pornography with art and fashion? © Copyright 2020 - Penske Media Corporation. Use Quadpay to shop anywhere, online or in-store. If there is one man on earth who is capable of ‘bringing sexy back’ besides Justin Timberlake, it would be none other than Ludovic de Saint Sernin. Ad Choices. Fashioning A Community. I think that’s really new. “The idea was to pay homage to this community that is dear to me and has grown organically at the same pace as the brand. Because it brings the designer closer to the customer.”, For de Saint Sernin, the social medium isn’t just the message; it’s mentality and design methodology all rolled into one. How do you think your upbringing shaped you into who you are today? LOVE: You recently began curating LdSSX Cam Boys, an updated take on the popular live-streaming act of the 2000's. Please select a “I think that people will react to an image you’ve had time to work on, rather than a show, where someone’s just walking. LdSS: I mean, I don’t wanna sound like a fan girl but I have to say Justin Bieber! And the hottest LdSSX boy is actually one of these boys who was featured for this story, so the mystery stays complete since I can’t say who it is! LOVE: What 3 things inspire you the most? LOVE: Coming up to Christmas and the end of the decade, what has been the sexiest gift you've ever received? LdSS: Oh boy! Enjoy express shipping. LOVE: Born in Belgium and raised on the Ivory Coast before moving to Paris at the age of eight. LdSS: It’s definitely been very much oriented towards menswear so far, even though I have always said that the collection is designed to be worn by both men and women. De Saint Sernin turned 30 in August. If you change to another destination from China Mainland and need to login again, please use your email. Matthew Mazur, her stylist contacted me to tell me that they were shooting the video and that she was in love with the Swarovski Crystal Dress from my AW19 collection but it was already being featured for an exhibition and therefore unavailable. 41.3k Followers, 123 Following, 431 Posts - See Instagram photos and videos from Ludovic de Saint Sernin X (@ludovicdesaintserninx) For some, a knitted jockstrap might not be an everyday staple, and yet this is exactly what Parisian-based Ludovic de Saint Sernin has managed to evolve an entire brand around. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. LOVE: How did your secondary Instagram account, Ludovic de Saint Sernin Sex, first start? They really inspired us to be stronger.”, So from today, de Saint Sernin is beginning to tease out the incendiarily sexy images of his “E-boy” collection on his Instagram page, one picture of a bandeau-strapped torso and jeans with a cross-laced fly at a time. Actually it all began with Sergio García who wanted to do a video submission for the account and I thought it was so cool to do a cam vibe video so we just launched the LdSSX Cam Boys very spontaneously! Terms of Use. After a few years there I felt like it was time to give myself a chance to see what it would be like if I started my own brand. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. He’s my absolute teenage crush fantasy - I was devastated when he got married to Hailey (no offense, Hailey)! Browse our reduced prices on designer fashion, with express delivery & free returns. It takes me closer to what people are wanting from me—and I can take it to the next level as well. Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. To his usual sensual fare of lace-front briefs, the bandage tops à la Hervé Léger (for him), dazzling cage skirts (for her) and thrillingly abbreviated shorts (for whoever dares), the cues taken from TikTok boys and E-girls brought an increased sense of real-life wearability, thanks to easy shapes of tube tops and cargo pants, rainbow-hued knitwear and denim, a new category for the brand introduced this season. Selecting one of the suggestions will take you to results within womenswear. © 2020 Condé Nast. LOVE: You're a big fan of Kim Petras, and vice versa. She wore a dress from your SS20 collection in the music video for Icy. 8690413 7565616 5899505 6264711 7955320 seotmstmp It’s really colorful as well.”, The crowdsourced spirit of the culture of boys and girls dancing away the gloom of confinement is spelled out on a handwritten T-shirt slogan: “Don’t ruin my fantasy.” De Saint Sernin DM’d artist Jack Taylor Lovatt and asked him to collaborate. She’s coming to Paris in February and we said we would finally meet IRL! I think for sure the porn/sex industry has changed dramatically since platforms like OnlyFans, where models and actors basically become their own studios. LOVE: If you had to choose a name for your followers, what would you call them? Split your payment in 4 installments over 6 weeks. LdSS: Every other week I do this thing called the Anonymous Submissions on the secondary account where guys can do a submission without having to reveal their identity. LOVE: After working under Olivier Rousteing at Balmain for 3 years, how did the creation of your own brand come about? I am so excited! After everything that’s happened this year, we realized that they were the people we could count on,” he said during a showroom appointment. All rights reserved. Choose from 100s of pieces of Ludovic De Saint Sernin clothing & accessories at amazing prices. 8690423 7565617 5899517 6264711 7955320 seotmstmp, You are currently shipping to United States and your order will be billed in. It’s a private account that mostly features my underwear line but it is also a platform where people from my community can express themselves freely and have an open conversation on these themes simply by sharing content, but also as a dialogue through questions on Instagram Stories. Ludovic de Saint Sernin Jewelry at Stylight: Best sellers at USD $250.00+ 14 products in stock Variety of styles & colors » Shop now! 1978 reverse-stripe logo jumper, Comme Des Garçons Shirt cropped corduroy trousers, Saint Laurent Eyewear SL 51 square sunglasses, Ralph Lauren Purple Label Sweatshirts & Knitwear. Ludovic de Saint Sernin has a riveting account of how his fortunes turned when retailers canceled his orders as the pandemic rolled in. Shop smarter! LOVE: You're now showing on Paris' menswear schedule. We did three films, the first one featuring a beautiful dancer from Berlin, the second one featuring my friend and porn actor Sean Ford and the third one a couple of porn actors that Matt filmed in LA.
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