That I find very inspiring right now.”. Casting by Jacquemus. I want everyone to understand my work. Whether experienced in person or viewed on the phone, it was inarguably breathtaking, made all the more so by the sensual, co-ed lineup of girls in sheer knits and vibrant peasant dresses and boys in boldly patterned shirts and board shorts. Says Jacquemus, half-jokingly, “I’m waiting for someone to DM me a proposal.”. “We did a pre-pre-selection of, I don’t know, 2,000 pictures to finish with 234 pages in the book. He revealed to Vogue that he was drawn to the “pop” appeal of the lavender fields and that his mood board for his collection reminded him of a tequila sunrise cocktail. 2.9m Followers, 984 Following, 7,600 Posts - See Instagram photos and videos from JACQUEMUS (@jacquemus) jacquemus. I want everyone to understand my work.”. Fashion designer Simon Porte Jacquemus celebrated his brand’s 10th anniversary with a runway show made for Instagram. The designer Simon Porte Jacquemus, with models wearing his spring 2020 Jacquemus collection. 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Designed with the home in mind – timely as countries including the UK enter a second lockdown – Leon was keen to create ceramics that, while ornamental, were not placed high on a shelf out of reach. A Guide to Instagram's Many, Many Fashion Challenges. With a hot pink catwalk amid a sea of lavender, the unique setting was an Instagram moment waiting to happen. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. In addition to the ludicrously tiny purses which dangled from models fingertips, Jacquemus presented an array of new novelty accessories. Simon Porte Jacquemus presented his SS20 show to celebrate the brand’s 10th anniversary. The creative has joined forces with Greek ceramicist Daphne Leon on a capsule of 15 pieces that riff on signature Jacquemus designs, unveiled exclusively for Browns’s 50th anniversary. It was intense, I have to say, but special because some images are so old you realize the [path you’ve been on] since your start, so it was très special.”, If wanderlust, or at least the whimsy of a spirited holiday, is the first effect the book might have, its goal is—as with all things Jacqeumus—to communicate a bit more about the brand’s founder and his extended world. So far, it has served him well. By Yusra Siddiqui. To revisit this article, visit My Profile, then View saved stories. Although his fashion shows are created for an Instagram smash, he's not a slave to the Influencer set, and he doesn’t pay anyone to wear his designs, which is pretty refreshing. His Spring 2020 presentation, set amongst a field of lavender flowers in the South of France, is proof of that. He revealed to Vogue that it “is the biggest compliment … Not just because they are a star, but because they have everything, and they chose to wear Jacquemus.”. The popularity of the hat, worn by Rihanna and Jessica Chastain on social media, resulted in its own fan art on Tumblr and more than 300 posts for the tag #jacquemushat on Instagram. It is no secret that Instagram is the ideal fashion playground for Simon Porte Jacquemus and has become his outlet of choice for sharing key looks and details from his collections, as well as the sun-drenched inspirations for his runway shows. The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. If you wish to change your mind and would like to stop receiving communications from hellomagazine.com, you can revoke your consent by clicking on "unsubscribe" in the footer of the newsletter. “Others will see the similarity with the Hockney painting. And what a show it was! It’s the third time that the designer has shown in the South of France, but this was a special location because Jacquemus grew up just an hour away in Mallemort. Leon moulded dainty ceramic peaches, anchovies, asparagus and mussels that were swiftly harnessed for their IG potential by diners at the Paris venue. Last month, Bella Hadid fronted the first major campaign shot over FaceTime for French cool-girl brand Jacquemus. A second spot there, a seafood restaurant called Oursin, is set to open during Paris Fashion Week in late September. Here are the best moments from Jacquemus’ spring/summer 2020 show. Explaining his choice of location, he told Vogue: "With this runway, some people will only remember the lavender. The collection, which included mens and womenswear for the first time, is called “Le Coup De Soleil,” which is the French word for “sunburn,” and the summer sun certainly showed up for his fashion show. “It was my first job,” he says. Simon Porte Jacquemus has a simple and savvy approach as a fashion designer: Will his clothes look good on social media? The Empire State Building at dusk, a children’s soccer game in the foreground. Independent Premium Comments can be posted by members of our membership scheme, Independent Premium. “I always loved the image, and I think fashion is primarily about image, creating a story, how to tell a story. And even if he doesn’t consider himself a photographer—and he confirms that future books will be collaborations with artists, like his first, Marseille Je T’aime—his eye for image is strong and decisive. Want to bookmark your favourite articles and stories to read or reference later? Simon Porte Jacquemus launched his brand 10 years ago after only a month at fashion college. Want an ad-free experience?Subscribe to Independent Premium. Please continue to respect all commenters and create constructive debates. Back then, a lack of funds meant he couldn’t afford a fit model, let alone luxuries like buttons or pockets. “I want to create a lifestyle.” So what does the next decade hold for him? So far, it has served him well. A daily recap of the biggest runway news, latest trends, and emerging designers. An hour’s drive north of Aix-en-Provence, guests arrived in rolling lavender fields which were set against the striking backdrop of the Alpilles mountain. These are just a few words to describe the fashion brand that has captivated us with its exquisite designs and aesthetics of a dreamy french summer– Jacquemus. The brain “That’s just the world we live in.”, And so, when it came to staging his 10th-anniversary show this past June, Jacquemus, who in the past has presented his clothes seaside in Marseille and guerrilla-style outside of a Dior show in Paris, chose the most photogenic place he could think of: the lavender fields of Provence. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. And what a show it was! Simon Porte Jacquemus has yet another Instagram hit up his sleeve, and this time, it’s homeware. Our journalists will try to respond by joining the threads when they can to create a true meeting of independent Premium. His Spring 2020 presentation, set amongst a field of lavender flowers in the South of France, is proof of that. In fact, Beyoncé buys from his online store, just like any other woman. The most Instagrammable moments from Jacquemus' SS20 show, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification. To the 2.7 million people who follow Simon Porte Jacquemus on Instagram, the designer’s new photobook, Images, might seem familiar. “My focus is finding new ways and new approaches and new messages and how to say more about our values. To celebrate the label’s 10th anniversary, Jacquemus staged his spring/summer 2020 show in a dreamlike field of lavender in Valensole – a part of Provence known for its abundance of the purple flowers. This season, Jacquemus explored his love of show-stopping prints with a collection that boasted 35 motifs compared to just three in the last collection. Verified. Hair by Ramona Eschbach for Bumble and bumble at Total Management; Makeup by Lisa Butler for MAC Cosmetics at Bryant Artists. 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It was, for instance, the reason he created La Bomba, a straw hat so massive it could shade a small village, for his spring 2018 show. Perhaps that’s why, earlier this year, he opened Citron, a citrus-themed café complete with wooden tables, terra-cotta pots, and a Mediterranean menu heavy on desserts, at the new Champs-Élysées outpost of Galeries Lafayette. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. The shoot went viral – for all the right reasons – and now designer Simon Porte Jacquemus is back at it, except this time around he’s chosen someone a … Will 5G era make it third-time lucky for Microsoft in telecoms? © 2020 Condé Nast. Announcement of l’Homme JACQUEMUS Photo by David Luraschi Je m’appelle Simon, j’aime le bleu et le blanc, les rayures, le soleil, les fruits, les ronds, la vie, la poésie, Marseille et les années 80. ... the collection sent Instagram feeds everywhere into a frenzy. Photograph by Th´eo De Gueltzl; Styled by Simon Porte Jacquemus. On Monday afternoon in the South of France, Simon Porte Jacquemus presented his SS20 show to celebrate the brand’s 10th anniversary. Among the printed, embroidered, and laser-burned patterns were cornflower blue and white blooms that appeared on formfitting dresses and short-sleeved shirt, while orange and pink flowers decorated boxy jackets. Having grown up not far away, in a small town between Marseille and Avignon, he had long fantasized about staging an event there, and waited patiently for the right time. “I don’t want to reference the Parisian woman,” he says. All rights reserved. Ad Choices. Activate HELLO! To create a brand, to create a lifestyle, a story, you have to be obsessed by image.”, Using his collections to advance a message is something Jacquemus plans to do more of now that he’s back at work in Paris. "My mission is to be the name of a generation, which is not just thinking about the future of the planet, but also about aiming for happiness that’s not defined by having a lot of money.". This time around, Leon has shifted her focus from food to fashion. But, instead of hosting the catwalk in the hustle and bustle of the French city, the 29-year-old designer whisked a throng of editors and influencers to the small town of Valensole in the South of France. From Rihanna to the Princess of Monaco, Dua Lipa to Kim Kardashian-West and Emily Ratajowski. It’s not the first collaboration for the pair. So, it makes sense that it would return for another season. All products are independently selected by our editors. Can Boeing’s 737 Max regain passengers’ trust? While still oversized, spring/summer 2020’s pendulous hats finished at the model’s shoulders while others chose to hold theirs in hand, sweeping it across the floor as they sashayed down the runway. “I think it’s a big family that we build and are building at Jacquemus, but I think it’s more important to share values because we are becoming a [source for] media as people are watching us. “It was a lot of fun, actually, going back into all the archives, the pictures I have collected for years,” he says. Models: Anael Toula at MP Management Paris, Saffron Vadher at Elite Worldwide, Adesuwa at the Society, Camille Hurel at Women Management, Shanelle Nyasiase; Photography Assistant: Marius Uhlig. Jacquemus intercepted the abundance of lavender with a hot pink runway that unfurled far into the distance. Simon Porte Jacquemus started his own label when he was 19. “With this runway, some people will only remember the lavender,” Jacquemus told Vogue. Exquisite, pure, elegant, avant-garde, sexy. Speaking to WWD, Jacquemus said he chose this locations because he wanted it to look “like a postcard”. A sunshine-yellow iteration of the viral Le Chiquito bag sits next to a bunch of radishes on one plate, while another takes the shape of the brand’s instantly recognisable raffia hat, complete with black ribbon. It’s not something about the backstage of fashion,” he says. It’s not about doing a good collection or a beautiful show, but how to share values with the audience, how to pass along a message,” he says of his modus operandi. If you buy something, we may earn an affiliate commission. 's newsletter, you acknowledge that you have read and accepted hellomagazine.com's privacy policy, the cookies policy, and the website terms of use, and that you consent to hellomagazine.com using your data according to the established laws. Yet his obsession with the South of France—its colors and cabana stripes, farmlands and folk culture—has remained steadfast. Simon Porte Jacquemus. Simon Porte Jacquemus presented his SS20 show to celebrate the brandâs 10th anniversary. From the picturesque setting and the vibrant colour palette to the shifting shapes and sizes of the accessories, the collection sent Instagram feeds everywhere into a frenzy. Consider it your much-needed escapism. Simon Porte Jacquemus has a simple and savvy approach as a fashion designer: Will his clothes look good on social media? It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. Aside from a family, he’s hoping for a hotel—one made not just for the ’gram but also by it. Create a commenting name to join the debate, There are no Independent Premium comments yet - be the first to add your thoughts, There are no comments yet - be the first to add your thoughts. News. “I want to speak about the South. The 236-page tome is filled with iPhone shots he has taken over the past several years, many of which debuted on the Instagram he runs for himself and his brand. For 4 weeks receive unlimited Premium digital access to the FT's trusted, award-winning business news, MyFT – track the topics most important to you, FT Weekend – full access to the weekend content, Mobile & Tablet Apps – download to read on the go, Gift Article – share up to 10 articles a month with family, friends and colleagues, Delivery to your home or office Monday to Saturday, FT Weekend paper – a stimulating blend of news and lifestyle features, ePaper access – the digital replica of the printed newspaper, Integration with third party platforms and CRM systems, Usage based pricing and volume discounts for multiple users, Subscription management tools and usage reporting, Dedicated account and customer success teams.
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